Pre-internet days were very different for local business owners. To get the word out, all some did was hand out flyers, get a listing in the Yellow Pages, and advertise in the local newspaper. Times have changed but the need for working local hasn’t. As mentioned in the previous post, a Google My Business listing is just a starting off point, or a springboard to local SEO. This three-part series will review some basics on how to form and execute a local SEO strategy. We’ll review first, what local SEO content really is and second, what are the best practices for local SEO content and finally third, the importance of reviews. These following articles will get any busines owner pointed in the right direction.
To get the word out, all some did was hand out flyers, get a listing in the Yellow Pages, and advertise in the local newspaper. Times have changed but the need for working local hasn’t. – Mike C. Jensen