“We want people to view us as credible. We want to look like we’re the leaders in our industry. In fact, we are the leaders. We’re the only firm in our region that has agents who’ve been accredited to do that level of financial work.” This was a comment from one of my clients in a meeting the other day. They went on to say, “We want our website and marketing to look like your other client in the medical industry. We want to have that level of credibility.”

That was an interesting observation to me. Our “other client’s” website is an excellent example of modern minimalism. The code is elegant with intuitive navigation. But my client wasn’t focusing on the code, they were really focusing on the presentation, the images, and the visual identity. Once I explained to them that often that the emotional response of credibility comes from the combination of colors, composition, and the quality of the images and in this case photography, they sat back and agreed. They began to see things differently and gave our agency “cart blanch” over their visual identity.

The Power of Images

The power of photography and film is exactly why Sapien Designs has recently built out our multimedia studios and is currently quadrupling (4 times) our studio space square footage. To us and our agency, it’s essential for you to control your brand or the conversation of your customers. Isn’t your brand really what your customers say about you when they don’t think you can hear? Don’t you want to control that conversation?

Lightening in a Bottle

We strive to catch lightening in a bottle for each of our clients, for that moment combustion, the moment when everything visually explodes. For us, it’s the spark of genius, it’s like catching lightening in a bottle. If your brand needs that visceral response from your potential customers, reach out and contact us to learn how. Let’s get started.